Case Study: Improving Profitability for a Home Improvement Brand on Amazon
How Amazon Consultancy Services Reduced TACOS from 37% to 28% in Just One Month
A Home Improvement brand approached Amazon Consultancy Services after experiencing a common challenge faced by many Amazon sellers: generating sales but struggling to make a profit.
Although the account was generating approximately £6,000 per month in revenue, high advertising costs and inefficient campaign management meant that profitability was being severely impacted. The client lacked clear visibility of key performance metrics and was finding it difficult to identify which marketing activities were actually driving profitable growth.
Within just one month, Amazon Consultancy Services implemented a comprehensive optimisation strategy that increased revenue to £7,000 per month whilst reducing TACOS from 37% to 28%, resulting in significantly improved profitability.
Client Testimonial
“We were making sales but not actually making any money after the advertising had been paid for. Thankfully we spoke to ACS! Within a month we could see a huge improvement in profits and we actually had money coming into our bank account again.”
– Home Improvement Brand Owner
The Challenge
The client faced several challenges that were limiting growth and profitability:
Limited Understanding of Performance Metrics
The business had little visibility into the key Amazon metrics needed to make informed decisions. While sales were being generated, it was unclear whether advertising activity was producing a sustainable return on investment.
Difficult Keyword Selection
Due to the nature of the products and the competitive home improvement market, identifying the most relevant and profitable keywords proved challenging. Existing advertising campaigns lacked focus and were spending budget inefficiently.
Underperforming Product Listings
Product listings had not been fully optimised to meet customer expectations. Product images lacked clarity, listing content did not effectively communicate key benefits, and opportunities to improve conversion rates were being missed.
Our Approach
Following a detailed account review, Amazon Consultancy Services developed a strategy focused on improving both conversion rates and advertising efficiency.
Competitor Analysis
We conducted an extensive competitor audit to understand:
- How leading competitors positioned their products
- Customer expectations within the category
- Common customer questions and concerns
- Key features influencing purchase decisions
- Competitive keyword opportunities
Listing Optimisation
Based on our findings, we completely rewrote the product listings, including:
- SEO-optimised product titles
- Improved bullet points
- Enhanced product descriptions
- New product imagery recommendations
- Conversion-focused A+ Content
The revised listings better addressed customer needs while improving keyword relevance and search visibility.
PPC Campaign Restructure
We developed a new advertising strategy designed to improve efficiency and profitability.
This included:
- New Sponsored Products campaigns
- Improved keyword targeting
- Better budget allocation
- Search term analysis
- Ongoing optimisation and performance monitoring
The Results
Within just one month, the account showed measurable improvements across both revenue and profitability metrics.
Revenue Growth
Monthly Amazon revenue increased from:
£6,000 per month → £7,000 per month
Representing a:
17% Increase in Revenue
Improved Advertising Efficiency
TACOS reduced from:
37% → 28%
Representing a:
24% Reduction in Total Advertising Cost of Sales
This improvement allowed the client to retain significantly more profit from every sale generated.
Revenue increased by 17%
TACOS reduced by 24%
Improved account profitability
Better understanding of key performance metrics
More effective keyword targeting
Enhanced product listings and imagery
Improved customer experience
Strong foundation for future growth
Why the Strategy Worked
Rather than focusing solely on increasing traffic, we addressed the entire customer journey.
By combining competitor research, listing optimisation and a more strategic PPC approach, we were able to improve both conversion rates and advertising efficiency simultaneously.
The result was not only increased sales, but significantly improved profitability.
Why Choose Amazon Consultancy Services?
We Understand Amazon Brands
As active Amazon sellers ourselves, we understand the importance of protecting your listings, maintaining brand integrity, and creating a strong customer experience.
End-to-End Support
From trademark guidance through to Brand Registry enrolment and ongoing protection, we provide comprehensive support throughout the process.
No Long-Term Contracts
We believe in earning your business through results, not restrictive contracts.
Practical, Commercial Advice
We focus on practical solutions that help businesses protect revenue, improve conversion rates, and scale sustainably.
UK-Based Amazon Experts
We support brands selling across:
- Amazon UK
- Amazon Germany
- Amazon France
- Amazon Italy
- Amazon Spain
- Amazon Netherlands
- Amazon Sweden
- Amazon USA
Looking to Improve Your Amazon Profitability?
Many Amazon sellers focus exclusively on sales growth while overlooking profitability metrics such as TACOS, conversion rate and advertising efficiency.
At Amazon Consultancy Services, we help brands identify opportunities to increase sales, improve margins and build sustainable growth strategies.