Case Study: Growing a Premium Spirits Brand from 2,000 to 1.8 Million Monthly Page Views on Amazon
How Amazon Consultancy Services Delivered Massive Brand Visibility Growth Through a Full-Funnel Amazon Advertising Strategy
A Premium Spirits brand partnered with Amazon Consultancy Services with a clear objective: achieve profitable growth whilst significantly increasing brand awareness and visibility within a highly competitive category.
The brand had established products and a strong proposition but recognised that long-term success required more than simply optimising for immediate sales. To build a sustainable market position, they needed a strategy capable of increasing visibility throughout the customer journey whilst maintaining control over advertising efficiency.
Over a 12-month period, Amazon Consultancy Services implemented a full-funnel advertising strategy that increased monthly page views from 2,000 to 1.8 million whilst improving ACOS from 28% to 25%.
Client Testimonial
“Ian helped us to understand the bigger picture in terms of the compromises we were willing to make to grow our brand and what that looked like in the short and longer term. We have experienced massive growth in visibility and sales in the last 12 months.”
– Premium Spirits Brand Owner
The Challenge
The client understood that meaningful growth would require investment in visibility and brand awareness.
Limited Brand Visibility
Despite having strong products, customer awareness was relatively low compared to established competitors within the category.
Without significantly increasing visibility, future growth potential would remain constrained.
Balancing Growth and Profitability
Like many ambitious brands, the challenge was not simply generating sales—it was determining the right balance between:
- Brand building
- Market share growth
- Advertising efficiency
- Long-term profitability
The client wanted to grow aggressively but needed confidence that investment decisions would support both short-term performance and long-term brand value.
Building a Scalable Advertising Framework
The existing advertising approach focused primarily on direct-response activity and did not fully leverage Amazon’s broader advertising ecosystem to engage customers throughout the buying journey.
Our Approach
Amazon Consultancy Services developed a comprehensive full-funnel advertising strategy designed to increase awareness, consideration and conversion simultaneously.
Rather than focusing solely on bottom-of-funnel sales campaigns, we built an integrated approach that supported customers at every stage of their purchasing journey.
Sponsored Products Advertising
We optimised Sponsored Products campaigns to capture high-intent shoppers actively searching for relevant products.
This included:
- Keyword expansion
- Bid optimisation
- Search term management
- Product targeting campaigns
- Budget optimisation
Sponsored Brands Advertising
Sponsored Brands campaigns were used to increase brand visibility and strengthen awareness across key search terms.
This helped:
- Increase branded search volume
- Improve category visibility
- Drive traffic to branded destinations
- Support long-term customer acquisition
Sponsored Display Advertising
Sponsored Display campaigns enabled us to reach customers both on and off Amazon, increasing exposure throughout the buying journey.
These campaigns supported:
- Audience expansion
- Product consideration
- Remarketing activity
- Brand reinforcement
Strategic Growth Planning
A key component of the project involved helping the client understand the commercial trade-offs associated with rapid growth.
Together, we developed a framework that balanced:
- Market share objectives
- Brand awareness targets
- Profitability expectations
- Long-term growth ambitions
This ensured every advertising decision aligned with wider business objectives.
The Results
Over a 12-month period, the strategy delivered transformational results.
Visibility Growth
Monthly page views increased from:
2,000 per month → 1,800,000 per month
Representing an extraordinary:
89,900% Increase in Brand Visibility
This growth dramatically expanded brand awareness and customer reach across Amazon.
Improved Advertising Efficiency
Despite aggressively scaling visibility and traffic, advertising efficiency also improved.
ACOS reduced from:
28% → 25%
Representing an:
11% Improvement in Advertising Efficiency
Achieving improved efficiency while scaling visibility at this level demonstrates the effectiveness of the full-funnel strategy.
Increased page views from 2,000 to 1.8 million per month
Achieved exceptional brand visibility growth
Improved ACOS from 28% to 25%
Built a scalable full-funnel advertising framework
Increased category presence
Improved customer awareness
Supported long-term brand growth
Created a foundation for future market leadership
Why the Strategy Worked
Many Amazon advertising strategies focus exclusively on immediate sales and short-term performance metrics.
For brands seeking significant growth, a broader approach is often required.
By combining Sponsored Products, Sponsored Brands and Sponsored Display advertising within a unified full-funnel strategy, Amazon Consultancy Services was able to increase awareness, strengthen consideration and improve conversion opportunities across the customer journey.
The result was exceptional visibility growth alongside improved advertising efficiency.
Why Choose Amazon Consultancy Services?
We Understand Amazon Brands
As active Amazon sellers ourselves, we understand the importance of protecting your listings, maintaining brand integrity, and creating a strong customer experience.
End-to-End Support
From trademark guidance through to Brand Registry enrolment and ongoing protection, we provide comprehensive support throughout the process.
No Long-Term Contracts
We believe in earning your business through results, not restrictive contracts.
Practical, Commercial Advice
We focus on practical solutions that help businesses protect revenue, improve conversion rates, and scale sustainably.
UK-Based Amazon Experts
We support brands selling across:
- Amazon UK
- Amazon Germany
- Amazon France
- Amazon Italy
- Amazon Spain
- Amazon Netherlands
- Amazon Sweden
- Amazon USA
Looking to Scale Your Brand on Amazon?
Whether your objective is increasing visibility, improving profitability or accelerating sales growth, Amazon Consultancy Services can help develop a strategy tailored to your goals.
Book Your Free Amazon Growth Audit
We’ll identify:
- Advertising opportunities
- Visibility growth opportunities
- PPC optimisation opportunities
- Brand awareness strategies
- Profitability improvements
Contact Amazon Consultancy Services today to discover how we can help unlock your brand’s growth potential on Amazon.